Home > GDT Events >AFI Case Study

AFI Case Study

In 2015, Arla Foods Ingredients (AFI), a global leader in natural whey ingredients based in Denmark, increased their lactose production. They needed to look for alternative distribution channels. After seeing their parent company Arla’s success selling skim milk powder on GDT Events, they began using the auction platform to offer three lactose specifications.

Growing Success
Since their first Trading Event in 2015, AFI have been pleasantly surprised with the global demand for lactose on the platform, prompting them to steadily increase the volume they offer. Today, AFI consistently offer 500MT of lactose each Trading Event, to bidders from over 80 countries.

They currently clear 98% of the lactose offered and the higher prices and access to new customers has helped them meet their internal sales goals – even during difficult times in the marketplace.

Morten Kaas Hansen, Senior Manager at Arla Foods Ingredients explains the key benefits AFI has experienced since joining GDT Events. 

New CustomersMorten AFI“GDT Events has enabled us to expand our customer base and access new demand.”

Global Reach
“ We can sell to a large, geographically dispersed pool of customers in a few hours.”

Price Discovery
“We bought into having a visible price to form a clearer picture of the overall lactose market.” 

Morten Kaas Hansen, Senior Manager at Arla Foods Ingredients

Hear from AFI about their success using GDT Events. Watch their video here.  

 AFI logo

More information about
Arla Foods Ingredients
can be found at